UX Designer
UX Designer
UX Designer
Designing where business goals, tech, and user needs meet
I’m Raymond, a UX designer focused on building intuitive systems that reflect how people actually think and behave. I’ve worked across B2B and B2C SaaS, translating complex workflows into clean, high-conversion experiences. Before UX, I spent over a decade creating narrative-driven experiences in high-stakes, real-time performance settings as a professional opera performer—an experience that sharpened my understanding of emotion, attention, and flow. Today, I bring that lens to digital product design, crafting solutions that feel as seamless as they are effective.
FINCH
Effortless Finance
Money management with a Streamlined e-Wallet App
Money management with a Streamlined e-Wallet App
— Case study
VIEW CASE STUDY
VIEW CASE STUDY
USAA
Optimizing Product Acquisition
A Mixed Methods Research Approach
A Mixed Methods Research Approach
— Fintech
VIEW CASE STUDY
VIEW CASE STUDY
TotalHIPAA
Unraveling the HIPAA Maze
Designing a Complex Software System
Designing a Complex Software System
— Compliance & e-learning
VIEW CASE STUDY
VIEW CASE STUDY
USAA
USAA
Unlocking Account Aggregation
A User-Centric Approach Through Mixed Methods Research
A User-Centric Approach Through Mixed Methods Research
— Fintech
VIEW CASE STUDY
VIEW CASE STUDY
USAA
native component creation
Design System collaboration
Design System collaboration
— Design systems
VIEW CASE STUDY
Problems I've solved as a ux designer
Whether it’s simplifying a messy workflow, improving navigation, or helping a team focus on what matters, I bring clarity to complex products. Here are a few examples of the kinds of challenges I’ve tackled.
📐 experience Strategy
I've driven clarity and product focus by connecting user needs with business goals.
Created UX strategies that bridge business objectives and overarching user needs.
Aligned competing stakeholder priorities through value-driven workshops.
Clarified vague navigation strategy using IA testing and analytics.
🤝 Cross-Functional Alignment
I've built alignment across teams so products ship faster, smarter, and with fewer roadblocks.
Unified fragmented navigation efforts through collaborative IA workshops.
Resolved conflicting direction by building a shared UX roadmap.
Improved coordination by aligning timelines across design and product.
🧪 Iterative Design
I've made iteration easy and evidence-based—so teams learn quickly and launch with confidence.
Shortened feedback loops by embedding lightweight CSAT surveys.
Boosted engagement by testing and refining underperforming features.
Reduced rework by validating ideas early through A/B and usability testing.
🧠 Simplifying complexity
I've turned overwhelming systems into intuitive, approachable experiences that users actually understand.
Simplified compliance tasks with guided, step-by-step flows.
Turned scattered research into a centralized, actionable repository.
Reduced user confusion by redesigning high-friction workflows.
📈 increasing Engagement
I've transformed underperforming flows into high-impact experiences that users engage with—and return to.
Surfaced overlooked actions through contextual design patterns.
Increased conversions by simplifying decision points and calls to action.
Lowered support volume by improving onboarding clarity and flow.
🛠 Workflow Optimization
I've redesigned critical user paths to reduce friction, speed up tasks, and improve success rates.
Resolved support issues by redesigning onboarding and login paths.
Cut task time by restructuring inefficient, multi-step flows.
Helped users succeed on first try by clarifying next steps.
🧱 design systems & scale
I've improved team velocity and consistency through scalable, reusable systems.
Increased delivery speed by streamlining component workflows.
Improved consistency through reusable design patterns across teams.
Contributed to design system governance and documentation best practices.
🧑🏫 team support & mentorship
I've helped grow design quality by mentoring, coaching, and leading by example.
Supported junior designers through coaching on process and storytelling.
Reviewed design work to ensure alignment with accessibility and brand standards.
Helped shape team rituals that improved collaboration and feedback culture.
🗣 stakeholder communication
I've built trust and buy-in by clearly communicating design rationale and research insights.
Presented research and design decisions to executives and cross-functional teams.
Translated user needs into actionable product priorities.
Aligned stakeholders through workshops, storytelling, and outcome framing.
Problems I've solved as a ux designer
Whether it’s simplifying a messy workflow, improving navigation, or helping a team focus on what matters, I bring clarity to complex products. Here are a few examples of the kinds of challenges I’ve tackled.
📐 experience Strategy
I've driven clarity and product focus by connecting user needs with business goals.
Created UX strategies that bridge business objectives and overarching user needs.
Aligned competing stakeholder priorities through value-driven workshops.
Clarified vague navigation strategy using IA testing and analytics.
🤝 Cross-Functional Alignment
I've built alignment across teams so products ship faster, smarter, and with fewer roadblocks.
Unified fragmented navigation efforts through collaborative IA workshops.
Resolved conflicting direction by building a shared UX roadmap.
Improved coordination by aligning timelines across design and product.
🧪 Iterative Design
I've made iteration easy and evidence-based—so teams learn quickly and launch with confidence.
Shortened feedback loops by embedding lightweight CSAT surveys.
Boosted engagement by testing and refining underperforming features.
Reduced rework by validating ideas early through A/B and usability testing.
🧠 Simplifying complexity
I've turned overwhelming systems into intuitive, approachable experiences that users actually understand.
Simplified compliance tasks with guided, step-by-step flows.
Turned scattered research into a centralized, actionable repository.
Reduced user confusion by redesigning high-friction workflows.
📈 increasing Engagement
I've transformed underperforming flows into high-impact experiences that users engage with—and return to.
Surfaced overlooked actions through contextual design patterns.
Increased conversions by simplifying decision points and calls to action.
Lowered support volume by improving onboarding clarity and flow.
🛠 Workflow Optimization
I've redesigned critical user paths to reduce friction, speed up tasks, and improve success rates.
Resolved support issues by redesigning onboarding and login paths.
Cut task time by restructuring inefficient, multi-step flows.
Helped users succeed on first try by clarifying next steps.
🧱 design systems & scale
I've improved team velocity and consistency through scalable, reusable systems.
Increased delivery speed by streamlining component workflows.
Improved consistency through reusable design patterns across teams.
Contributed to design system governance and documentation best practices.
🧑🏫 team support & mentorship
I've helped grow design quality by mentoring, coaching, and leading by example.
Supported junior designers through coaching on process and storytelling.
Reviewed design work to ensure alignment with accessibility and brand standards.
Helped shape team rituals that improved collaboration and feedback culture.
🗣 stakeholder communication
I've built trust and buy-in by clearly communicating design rationale and research insights.
Presented research and design decisions to executives and cross-functional teams.
Translated user needs into actionable product priorities.
Aligned stakeholders through workshops, storytelling, and outcome framing.
Problems I've solved as a ux designer
Whether it’s simplifying a messy workflow, improving navigation, or helping a team focus on what matters, I bring clarity to complex products. Here are a few examples of the kinds of challenges I’ve tackled.
📐 experience Strategy
I've driven clarity and product focus by connecting user needs with business goals.
Created UX strategies that bridge business objectives and overarching user needs.
Aligned competing stakeholder priorities through value-driven workshops.
Clarified vague navigation strategy using IA testing and analytics.
🤝 Cross-Functional Alignment
I've built alignment across teams so products ship faster, smarter, and with fewer roadblocks.
Unified fragmented navigation efforts through collaborative IA workshops.
Resolved conflicting direction by building a shared UX roadmap.
Improved coordination by aligning timelines across design and product.
🧪 Iterative Design
I've made iteration easy and evidence-based—so teams learn quickly and launch with confidence.
Shortened feedback loops by embedding lightweight CSAT surveys.
Boosted engagement by testing and refining underperforming features.
Reduced rework by validating ideas early through A/B and usability testing.
🧠 Simplifying complexity
I've turned overwhelming systems into intuitive, approachable experiences that users actually understand.
Simplified compliance tasks with guided, step-by-step flows.
Turned scattered research into a centralized, actionable repository.
Reduced user confusion by redesigning high-friction workflows.
📈 increasing Engagement
I've transformed underperforming flows into high-impact experiences that users engage with—and return to.
Surfaced overlooked actions through contextual design patterns.
Increased conversions by simplifying decision points and calls to action.
Lowered support volume by improving onboarding clarity and flow.
🛠 Workflow Optimization
I've redesigned critical user paths to reduce friction, speed up tasks, and improve success rates.
Resolved support issues by redesigning onboarding and login paths.
Cut task time by restructuring inefficient, multi-step flows.
Helped users succeed on first try by clarifying next steps.
🧱 design systems & scale
I've improved team velocity and consistency through scalable, reusable systems.
Increased delivery speed by streamlining component workflows.
Improved consistency through reusable design patterns across teams.
Contributed to design system governance and documentation best practices.
🧑🏫 team support & mentorship
I've helped grow design quality by mentoring, coaching, and leading by example.
Supported junior designers through coaching on process and storytelling.
Reviewed design work to ensure alignment with accessibility and brand standards.
Helped shape team rituals that improved collaboration and feedback culture.
🗣 stakeholder communication
I've built trust and buy-in by clearly communicating design rationale and research insights.
Presented research and design decisions to executives and cross-functional teams.
Translated user needs into actionable product priorities.
Aligned stakeholders through workshops, storytelling, and outcome framing.
MY UX PHILOSOPHY
Having a defined UX philosophy provides a strong foundation for my design approach. It ensures consistency across projects and allows me to make informed decisions that prioritize user needs and business goals.
User-Centered at the Core:
I believe that successful experiences are built on a foundation of understanding user needs, motivations, and pain points. Through rigorous user research and empathy, I strive to create intuitive and delightful interactions that empower users to achieve their goals.
Beyond Usability:
While usability is paramount, exceptional UX goes beyond functionality. This means considering the user's emotional journey throughout the interaction and designing interfaces that evoke positive feelings and a sense of accomplishment.
Collaboration is Key:
No designer exists in a vacuum. I strongly value collaboration and believe the best solutions come from diverse perspectives. I seek out feedback from stakeholders, developers, and of course, users, to ensure the final product is not only beautiful but also meets all its objectives.
Continuous Learning:
The design landscape is constantly evolving. I'm a firm believer in lifelong learning and staying in-step with the latest trends and research. This allows me to continuously refine my skills and approach user experience design with a fresh perspective.
MY PROCESS
I believe in a flexible design process, cultivating close collaboration with stakeholders to translate project needs into exceptional experiences.
Collaborative Discovery
I work closely with stakeholders, gathering data through interviews, competitive audits and analytics to understand goals, users, and the landscape.
Deep User Insights
Depending on needs, research dives deep with generative or evaluative methods to uncover user needs and behaviors, ensuring shipped products truly resonate.
Conception & iteration
Through sitemaps, user flows, and low-fidelity to mid-fidelity mockups, together we collaboratively map out and refine solutions. I thrive on feedback!
UI Design & Prototyping
Leveraging brand identities and design systems, I craft user-centered interfaces that bring stakeholder visions to life. Interactive prototypes enable early feedback and iteration.
User testing Validation
Real user testing is crucial. I gather feedback on design and functionality to iterate and refine the design before final delivery.
Handover & Support
The work doesn't stop there! I provide comprehensive documentation and ongoing support throughout development and beyond.
Beyond Design : Giving Back
I believe a strong design community thrives on collaboration and knowledge sharing. That's why I'm passionate about giving back by dedicating my time and expertise to mentor and guide aspiring UX professionals.
UX Mentor
I'm passionate about fostering the next generation of UX talent, connecting with individuals seeking to enter the UX field or advance their careers. Through one-on-one mentorship, I provide guidance on building strong portfolios, mastering interview techniques, and navigating the ever-evolving UX career landscape.
UX TUTOR
In my role as a UX tutor at CareerFoundry, I play a part in empowering students to excel. I support them throughout their program, identifying individual strengths and areas for development. Through personalized feedback on coursework, submissions, and portfolio development, I help guide their work to align with industry best practices.
Beyond Design : Giving Back
I believe a strong design community thrives on collaboration and knowledge sharing. That's why I'm passionate about giving back by dedicating my time and expertise to mentor and guide aspiring UX professionals.
UX Mentor
I'm passionate about fostering the next generation of UX talent, connecting with individuals seeking to enter the UX field or advance their careers. Through one-on-one mentorship, I provide guidance on building strong portfolios, mastering interview techniques, and navigating the ever-evolving UX career landscape.
UX TUTOR
In my role as a UX tutor at CareerFoundry, I play a part in empowering students to excel. I support them throughout their program, identifying individual strengths and areas for development. Through personalized feedback on coursework, submissions, and portfolio development, I help guide their work to align with industry best practices.
Beyond Design : Giving Back
I believe a strong design community thrives on collaboration and knowledge sharing. That's why I'm passionate about giving back by dedicating my time and expertise to mentor and guide aspiring UX professionals.
UX Mentor
I'm passionate about fostering the next generation of UX talent, connecting with individuals seeking to enter the UX field or advance their careers. Through one-on-one mentorship, I provide guidance on building strong portfolios, mastering interview techniques, and navigating the ever-evolving UX career landscape.
UX TUTOR
In my role as a UX tutor at CareerFoundry, I play a part in empowering students to excel. I support them throughout their program, identifying individual strengths and areas for development. Through personalized feedback on coursework, submissions, and portfolio development, I help guide their work to align with industry best practices.
©2025 Raymond Ayers. All Rights Reserved.
©2025 Raymond Ayers. All Rights Reserved.
©2025 Raymond Ayers. All Rights Reserved.
MY UX PHILOSOPHY
Having a defined UX philosophy provides a strong foundation for my design approach. It ensures consistency across projects and allows me to make informed decisions that prioritize user needs and business goals.
User-Centered at the Core:
I believe that successful experiences are built on a foundation of understanding user needs, motivations, and pain points. Through rigorous user research and empathy, I strive to create intuitive and delightful interactions that empower users to achieve their goals.
Beyond Usability:
While usability is paramount, exceptional UX goes beyond functionality. This means considering the user's emotional journey throughout the interaction and designing interfaces that evoke positive feelings and a sense of accomplishment.
Collaboration is Key:
No designer exists in a vacuum. I strongly value collaboration and believe the best solutions come from diverse perspectives. I seek out feedback from stakeholders, developers, and of course, users, to ensure the final product is not only beautiful but also meets all its objectives.
Continuous Learning:
The design landscape is constantly evolving. I'm a firm believer in lifelong learning and staying in-step with the latest trends and research. This allows me to continuously refine my skills and approach user experience design with a fresh perspective.
MY UX PHILOSOPHY
Having a defined UX philosophy provides a strong foundation for my design approach. It ensures consistency across projects and allows me to make informed decisions that prioritize user needs and business goals.
User-Centered at the Core:
I believe that successful experiences are built on a foundation of understanding user needs, motivations, and pain points. Through rigorous user research and empathy, I strive to create intuitive and delightful interactions that empower users to achieve their goals.
Beyond Usability:
While usability is paramount, exceptional UX goes beyond functionality. This means considering the user's emotional journey throughout the interaction and designing interfaces that evoke positive feelings and a sense of accomplishment.
Collaboration is Key:
No designer exists in a vacuum. I strongly value collaboration and believe the best solutions come from diverse perspectives. I seek out feedback from stakeholders, developers, and of course, users, to ensure the final product is not only beautiful but also meets all its objectives.
Continuous Learning:
The design landscape is constantly evolving. I'm a firm believer in lifelong learning and staying in-step with the latest trends and research. This allows me to continuously refine my skills and approach user experience design with a fresh perspective.
MY PROCESS
I believe in a flexible design process, cultivating close collaboration with stakeholders to translate project needs into exceptional experiences.
Collaborative Discovery
I work closely with stakeholders, gathering data through interviews, competitive audits and analytics to understand goals, users, and the landscape.
Deep User Insights
Depending on needs, research dives deep with generative or evaluative methods to uncover user needs and behaviors, ensuring shipped products truly resonate.
Conception & iteration
Through sitemaps, user flows, and low-fidelity to mid-fidelity mockups, together we collaboratively map out and refine solutions. I thrive on feedback!
UI Design & Prototyping
Leveraging brand identities and design systems, I craft user-centered interfaces that bring stakeholder visions to life. Interactive prototypes enable early feedback and iteration.
User testing Validation
Real user testing is crucial. I gather feedback on design and functionality to iterate and refine the design before final delivery.
Handover & Support
The work doesn't stop there! I provide comprehensive documentation and ongoing support throughout development and beyond.
MY PROCESS
I believe in a flexible design process, cultivating close collaboration with stakeholders to translate project needs into exceptional experiences.
Collaborative Discovery
I work closely with stakeholders, gathering data through interviews, competitive audits and analytics to understand goals, users, and the landscape.
Deep User Insights
Depending on needs, research dives deep with generative or evaluative methods to uncover user needs and behaviors, ensuring shipped products truly resonate.
Conception & iteration
Through sitemaps, user flows, and low-fidelity to mid-fidelity mockups, together we collaboratively map out and refine solutions. I thrive on feedback!
UI Design & Prototyping
Leveraging brand identities and design systems, I craft user-centered interfaces that bring stakeholder visions to life. Interactive prototypes enable early feedback and iteration.
User testing Validation
Real user testing is crucial. I gather feedback on design and functionality to iterate and refine the design before final delivery.
Handover & Support
The work doesn't stop there! I provide comprehensive documentation and ongoing support throughout development and beyond.
MY UX PHILOSOPHY
Having a defined UX philosophy provides a strong foundation for my design approach. It ensures consistency across projects and allows me to make informed decisions that prioritize user needs and business goals.
User-Centered at the Core:
I believe that successful experiences are built on a foundation of understanding user needs, motivations, and pain points. Through rigorous user research and empathy, I strive to create intuitive and delightful interactions that empower users to achieve their goals.
Beyond Usability:
While usability is paramount,
exceptional UX goes beyond functionality. This means
considering the user's emotional journey throughout the interaction and designing interfaces that evoke positive feelings and a sense of accomplishment.
Collaboration is Key:
No designer exists in a vacuum. I strongly value collaboration and believe the best solutions come from diverse perspectives. I seek out feedback from stakeholders developers, and of course, users, to ensure the final product is not only beautiful but also meets all its objectives.
Continuous Learning:
The design landscape is constantly evolving. I'm a firm believer in lifelong learning and staying in-step with the latest trends and research. This allows me to continuously refine my skills and approach user experience design with a fresh perspective.
MY UX PHILOSOPHY
Having a defined UX philosophy provides a strong foundation for my design approach. It ensures consistency across projects and allows me to make informed decisions that prioritize user needs and business goals.
User-Centered at the Core:
I believe that successful experiences are built on a foundation of understanding user needs, motivations, and pain points. Through rigorous user research and empathy, I strive to create intuitive and delightful interactions that empower users to achieve their goals.
Beyond Usability:
While usability is paramount,
exceptional UX goes beyond functionality. This means
considering the user's emotional journey throughout the interaction and designing interfaces that evoke positive feelings and a sense of accomplishment.
Collaboration is Key:
No designer exists in a vacuum. I strongly value collaboration and believe the best solutions come from diverse perspectives. I seek out feedback from stakeholders developers, and of course, users, to ensure the final product is not only beautiful but also meets all its objectives.
Continuous Learning:
The design landscape is constantly evolving. I'm a firm believer in lifelong learning and staying in-step with the latest trends and research. This allows me to continuously refine my skills and approach user experience design with a fresh perspective.
MY PROCESS
I believe in a flexible design process, cultivating close collaboration with stakeholders to translate project needs into exceptional experiences.
Collaborative Discovery
I work closely with stakeholders, gathering data through interviews, competitive audits and analytics to understand goals, users, and the landscape.
Deep User Insights
Depending on needs, research dives deep with generative or evaluative methods to uncover user needs and behaviors, ensuring shipped products truly resonate.
Conception & iteration
Through sitemaps, user flows, and low-fidelity to mid-fidelity mockups, together we collaboratively map out and refine solutions. I thrive on feedback!
UI Design & Prototyping
Leveraging brand identities and design systems, I craft user-centered interfaces that bring stakeholder visions to life. Interactive prototypes enable early feedback and iteration.
User testing Validation
Real user testing is crucial. I gather feedback on design and functionality to iterate and refine the design before final delivery.
Handover & Support
The work doesn't stop there! I provide comprehensive documentation and ongoing support throughout development and beyond.
MY PROCESS
I believe in a flexible design process, cultivating close collaboration with stakeholders to translate project needs into exceptional experiences.
Collaborative Discovery
I work closely with stakeholders, gathering data through interviews, competitive audits and analytics to understand goals, users, and the landscape.
Deep User Insights
Depending on needs, research dives deep with generative or evaluative methods to uncover user needs and behaviors, ensuring shipped products truly resonate.
Conception & iteration
Through sitemaps, user flows, and low-fidelity to mid-fidelity mockups, together we collaboratively map out and refine solutions. I thrive on feedback!
UI Design & Prototyping
Leveraging brand identities and design systems, I craft user-centered interfaces that bring stakeholder visions to life. Interactive prototypes enable early feedback and iteration.
User testing Validation
Real user testing is crucial. I gather feedback on design and functionality to iterate and refine the design before final delivery.
Handover & Support
The work doesn't stop there! I provide comprehensive documentation and ongoing support throughout development and beyond.